From the AnthologyAI Blog

Trump’s Eggonomics: Price Hikes that Scrambled Political Messaging

January 23, 2025

Egg prices have become an unexpected yet powerful symbol of economic trends and political messaging, particularly during the 2024 presidential elections. Using AnthologyAI’s retail dataset of over 120,000 U.S. egg purchases, we're examining the dramatic price spikes of eggs.

The cost of a single grocery item can tell a compelling story about the economy. We witnessed this during the 2024 presidential elections where the price of eggs became a lightning rod for political messaging and voter sentiment.

As inflation gripped the economy, the skyrocketing cost of eggs symbolized the financial strain many Americans felt. President Donald Trump seized this narrative, effectively leveraging it to highlight economic struggles. By the end of President Biden’s term, the White House celebrated progress on key economic indicators such as employment, interest rates, and gasoline prices. However, the stark reality of high egg prices persisted, driven by supply chain disruptions and the devastating impact of avian influenza on poultry production.

To gain deeper insight into the economic challenges of recent years, we analyzed the fluctuations in egg prices over the past four years using AnthologyAI’s comprehensive retail dataset. Here’s what we discovered.

What the Data Tells Us

This analysis draws from a retail dataset of over 120,000 egg purchases by U.S. consumers, collected through the Caden data-sharing app. The data shows that egg prices first spiked dramatically in January 2023, driven by unprecedented inflation and supply chain disruptions. While prices decreased in the following months, they have now resumed an upward trajectory, approaching and exceeding those 2023 peak levels.

The egg price trends reflect broader economic patterns and consumer sentiment. AnthologyAI's analysis reveals two key insights:

  1. Inflation's Long Shadow: While overall inflation moderated from its peak, with the Federal Reserve achieving notable success in controlling price pressures through 2023, essential groceries like eggs remained volatile. The recent price increases suggest that inflationary pressures continue to impact household budgets, even in a more stabilized economic environment.
  2. A Political Flashpoint: The egg price surge has evolved beyond a simple consumer issue into a powerful political symbol. The trend captured in our data became a focal point for campaign messaging during the 2024 election cycle, and maintains its resonance as prices continue their upward climb.

Why This Matters

As President Trump begins his second term, monitoring the trajectory of egg prices will serve as an important indicator of whether his administration can deliver on promises to address inflation and stabilize household costs. Campaign rhetoric emphasized the need to ease the economic strain felt by Americans, with the price of eggs serving as a clear and relatable example. The coming months will reveal if these commitments translate into meaningful action and measurable impact.

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