Digital streaming continues to dominate media consumption and new insights have emerged that reveal a powerful link between entertainment habits and consumer purchasing behavior. For retailers and streaming platforms alike, this presents a unique opportunity to tap into an audience whose engagement is directly tied to increased spending—particularly in the beverage sector.

High Viewership, High Spend.

‍Recent data from AnthologyAI has uncovered that streamers who engage in over 2,500 watch actions (such as plays, pauses, or skips) spend 87% more on soda than those with fewer than 500 watch actions. These High Watchers are driving average weekly spend on Coca-Cola up to $6.75, compared to just $3.60 for Low Watchers.

This data reveals a significant insight: consumers who spend more time on streaming platforms also demonstrate a higher propensity for spending on beverages, particularly soda.

Opportunities for Retailers: Aligning with High Watchers’ Habits

For retailers, this presents an untapped opportunity to refine marketing strategies and product placement to better cater to heavy media consumers. By syncing promotions, discounts, or personalized offers with streaming services, retailers can tap into the high-spend behaviors of High Watchers.

Imagine offering exclusive soda promotions during major streaming events like new movie releases or series premieres. By aligning with these moments, retailers can capitalize on consumer micro-moments when they're most likely to purchase complementary products like snacks and beverages.

Additionally, predictive insights can help refine inventory decisions, ensuring that high-demand items like Coca-Cola are well-stocked and ready to meet the needs of heavy streamers.

How Streaming Platforms Can Monetize Viewer Behavior

For streaming platforms, this data is a key lever to unlock new revenue streams through strategic partnerships with retail brands. By offering targeted ad space or in-platform promotions that connect with high-spending behaviors, platforms can boost ad revenue and deliver better results for their advertisers.

For example, beverage brands could collaborate with streaming services to deliver targeted ads during binge-watching sessions or at key moments in the content flow, such as snack breaks or intermissions. This not only enhances brand visibility but also drives higher conversion rates due to the contextual relevance of the ad.

Additionally, offering audience insights to retail partners, based on streaming habits, could become a valuable differentiator for platforms looking to expand their B2B service offerings.

Collaborate for Success: Tapping Into Data-Driven Strategies

By leveraging insights like these, retailers and streaming platforms can forge powerful collaborations that turn media engagement into actionable consumer behavior. Heavy streamers represent a high-value audience, and understanding their purchasing habits offers a competitive edge in crafting targeted marketing campaigns and in-content ad strategies.

Take the Next Step with AnthologyAI

‍AnthologyAI connects billions of multidimensional consumer data-points in near real-time across retail, spend, location, transport, travel, entertainment, demographic, political affiliation and more to deliver unmatched decision intelligence and predictive capabilities to our customers. 

Interested in discovering how deeper insights into media consumption can unlock new growth for your business? Request Limited Access to AnthologyAI data.