Create new datasets for testing, training, analysis, cohort targeting and more.

By reproducing datasets from Anthology’s billions of known consumer behaviors business, Generate harnesses transactional, viewership, and geospatial data to deliver unparalleled insights and advanced audience targeting solutions for businesses looking to leverage both our proprietary consumer data and our AI models.
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Generate Historical: Aggregated consumer data sets with lookbacks from 3 months to 3 years

Generate Synthetic: Build custom synthetic audiences generated from our knowledge graph that houses over 10.7B relationships. 

Enhance and improve your existing data sets to fill gaps and improve predictive modeling. 

Enrich optimizes businesses’ existing data sets and models. Businesses seeking a more comprehensive understanding of their existing and future customers use Enrich to enhance, plug data gaps and improve predictive modeling across their owned data-sets.

By enriching their consumer data, businesses improve their data quality and context — adding predictive and propensity metrics that extend beyond customer behavior within their product ecosystem. 

Predict is able to predict a future behavior from virtually any consumer behavioral context. From recommending the right brand based off past shopping behavior or the potential association of brands across categories, Predict uses the past to see the future.

Predict can be consumed in realtime on a user-to-user basis (for instance, personalization the shopping experience onsite) or to understand macro concepts like the movement of a stock ticker or consumer trends.